Frequently Asked Questions about The Flower Farmer's Planner 2024
What is the Flower Farmer’s Planner 2024?
It is a physical planner that you will receive in the post.
It allows you to plan your Flower Farming Year from January to December 2024
It has dedicated sections that include reflection and progress across the year for:
Each quarter of the year (to make the planner accessible to all territories)
Your Growing Space
The Weekly and Monthly reflections help you to gather the information that you need to base decisions on in your Flower Farming Practice year on year.
The habits and structures that we have added and rearranged are written to help you stay on track with the things that Flower Farmers need to do every week and every month to run their business.
The Planner for 2023 was a good first job. The Planner for 2024 is even more comprehensive and improved based on your feedback as well as our learning from using the Planner too.
How will the Flower Farmer’s Planner help me?
In the same way that I am not a lady prancing around in a field in a flowery dress, The Flower Farmer’s Planner is not just a nice piece of stationery!
It is a business tool written to help you and your business grow confidently based on facts that are relevant to your growing space and your practice.
It is there to keep you grounded in reality and to reduce the opportunity for your to be distracted by Social Media.
Who is the Flower Farmer’s Planner For?
The Flower Farmer’s Planner is primarily geared towards new growers up to year 5. The intention is to help you to set a logical, easy to follow structure to your planning and record keeping so that you are more productive and more efficient. The habits will support you to gather and consider the information necessary for you to make decisions in our Flower Farming business year on year.
Is The Flower Farmer’s Planner just for newer growers?
If you have been growing for a while but still struggle with questions such as:
How many stems will I grow?
What should I charge?
Which specific flowers and foliage should be in season each month on my plot?
What do I need more of?
How much is it worth investing in your business?…
… then you will benefit from the structure and guided record keeping in the Planner.
Who else buys the Flower Farmer’s Planner?
As well as Floor Farmers, the 2023 Flower Farmer’s Planner was also bought by:
- Experienced growers
- Flower Photographers
- Market Gardeners
- Estate Gardeners
- Cut Flower Garden growers
- Keen Allotmenteers
It is written to help Flower Farmers to make good decisions based on facts early, however the same principles apply to all of these groups.
It also makes a wonderful gift for December (I’m not saying that word… but it is true!)
What is a Pre-Order Window?
A Pre-Order window is a short period when a product is on sale at a lower price than the Recommended Retail Price.
You will receive your planner for 2024 at the same time as those buying the planner later in the year, however buying now allows you to save money.
Why is there a Pre-Order Window for The Flower Farmer’s Planner?
Antony and I write the planner. We also publish it ourselves. We use a designer in Wales (Liz Mosley), a photographer in Leeds (Jo Crawford) and printers in Peterborough.
We do not have sponsors and we are not being paid to publish the planner by a Printing company.
This means that every penny of investment in 2023 and 2024 is made by us.
For you, the benefit of the Pre-Order Window is that you guarantee receiving a copy and at a lower price.
For us, the benefit is that we can decide on the number of planners that we will print in the final print run (which will be in approximately October) so that hopefully, we do not loose any of our hard earned pennies.
Will I still be able to order The Flower Farmer’s Planner if I miss the Pre-Order window?
The Pre Order window runs from Sunday 25 June until Sunday 9 July at 5pm.
The Flower Farmer’s Planner will then go on general sale in September, at a higher price.
There will be a finite number of copies available and once they are gone they are gone.
In 2023 all but 2 copies of the Flower Farmer’s Planner were sold.
When do I pay for my planner?
To secure the Pre-Order price, you must pay for The Flower Farmer’s Planner Now.
When will the Main Order open for The Flower Farmer’s Planner?
The Flower Farmer’s Planner will be available for general sale from September.
When will I receive my planner?
You will receive your Planner in November 2024. When the Planners are being posted out, you will be given access to the guide videos that accompany the Planner.
Can I receive the Planner outside of England?
Last year we posted the Flower Farmer’s Planner to:
And England, Wales and Scotland.
We subsidise a small amount of the postal costs. If there are sufficient orders to postal zones we can apply for discounted postage. We will refund any savings that we receive to you directly.
Can I collect my planner from you?
If you are local to Leeds, of course you can! Just choose the the collection option.
We will not hand deliver any Planners.